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Post by account_disabled on Feb 13, 2024 6:26:10 GMT
The cooperation is designed for a year. Adventum was chosen as the main winner in two tenders for contextual and targeted advertising and became a partner of the Samolet company for digital promotion. The agency will promote nine residential and commercial real estate properties - from preparing media plans to launching and optimizing campaigns. The Samolet Group is one of the top developers in Russia and ranks second among developers in the Moscow region in terms of sales volumes. Over eight years, the company has at various stages of Costa Rica Email List implementation, expanded its geography and opened a representative office in the North-West region of Russia. Rita Alykova, Senior Strategic Account Director Adventum: For us, cooperation with Samolet is a new challenge, because the company is already well known in the market, and the real estate industry itself is highly competitive. But we are confident in our abilities and that our experience will allow us to reach new heights. Alykova also added that in the process of preparing for the tenders, a lot of work had already been done: analysis of brand knowledge, study of competitors and their positions in the digital field, product analysis of the developer’s objects. Based on the collected data and Adventum's expertise in the real estate industry, the agency team developed a general strategy and promotion tactics, and also justified the choice of tools and formats.
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