Post by account_disabled on Feb 11, 2024 9:20:31 GMT
Reasons for existing contradictions in working with data and strategies for overcoming them. Key findings: Companies in the CIS invest twice as actively in marketing analytics relative to the US market ( versus -). in total in “Predictive” and “Prescriptive” analyticsthe “golden rule” of successful companies. Hybrid teams of in-house and third-party specialists show better performance and are more likely to rely on data in their decisions Lack of skills within the company.
Concerns about data quality () and lack of understanding Antarctica Email List of how to use analytics to improve business performance () are the main barriers to using analytics data. of large businesses, of medium-sized and of small businesses use advanced solutions for end-to-end analytics. of respondents still do not use end-to-end analytics. have already migrated to GA , and are planning to migrate soon. Interest in new ML/AI technologies in marketing is constantly growing.
Their use is expected to increase by in the next years. companies from different industries: retailers (food, clothing and footwear, goods for children and mothers, furniture and household goods, pet supplies) and service providers (logistics and transport, marketing services, telecom, finance and management, insurance, jurisprudence). The Adventum team took part as an expert and information partner of the study. The full study is available here . How to invest in analytics On average, industries and companies in the CIS invest of their marketing budget in analytics.
Concerns about data quality () and lack of understanding Antarctica Email List of how to use analytics to improve business performance () are the main barriers to using analytics data. of large businesses, of medium-sized and of small businesses use advanced solutions for end-to-end analytics. of respondents still do not use end-to-end analytics. have already migrated to GA , and are planning to migrate soon. Interest in new ML/AI technologies in marketing is constantly growing.
Their use is expected to increase by in the next years. companies from different industries: retailers (food, clothing and footwear, goods for children and mothers, furniture and household goods, pet supplies) and service providers (logistics and transport, marketing services, telecom, finance and management, insurance, jurisprudence). The Adventum team took part as an expert and information partner of the study. The full study is available here . How to invest in analytics On average, industries and companies in the CIS invest of their marketing budget in analytics.