Post by account_disabled on Jan 8, 2024 5:08:44 GMT
Agreatest share of opens. However emails sent on Tuesday and Wednesday saw the greatest share of clickthroughs. While we would expect more opens to lead to more clicks this clearly isnt always the case. Lets try to make sense of this. People on Mondays are often timestrapped and playing catchup after the weekend. Tuesday for many people may feel like the first real day of the week. We see that as the week goes on people continue opening emails but the volume of clicks trails off significantly likely indicative of the fatigue brought on by the work week.
Overall email engagement by time of the day Takeaways Across Country Email List industries the two best times to send an email are AM and PM. A graph that shows the best time of the day to send an email. There is a peak at AM and PM. Next we took a look at our data on an hourly basis revealing some interesting email engagement trends. We found two best times to send an email campaign on any given day one in the morning and one in the afternoon. Opens and clicks both peaked at AM. In the afternoon opens peaked at PM and clickthroughs peaked at PM.
Lets think about why these times see the highest open rates and clickthrough rates. People typically check their email not long after getting to work. Once theyve responded to their more timesensitive messages they often start perusing the various email newsletters and promotional content theyve received. The afternoon peak we see between checking their emails again after lunch or towards the end of the day before they leave. Youll also notice that click volume remains high through PM and even PM to a lesser extent. As peoples focus starts to dwindle near the end of the day they turn toward distractions like their inbox. And once.
Overall email engagement by time of the day Takeaways Across Country Email List industries the two best times to send an email are AM and PM. A graph that shows the best time of the day to send an email. There is a peak at AM and PM. Next we took a look at our data on an hourly basis revealing some interesting email engagement trends. We found two best times to send an email campaign on any given day one in the morning and one in the afternoon. Opens and clicks both peaked at AM. In the afternoon opens peaked at PM and clickthroughs peaked at PM.
Lets think about why these times see the highest open rates and clickthrough rates. People typically check their email not long after getting to work. Once theyve responded to their more timesensitive messages they often start perusing the various email newsletters and promotional content theyve received. The afternoon peak we see between checking their emails again after lunch or towards the end of the day before they leave. Youll also notice that click volume remains high through PM and even PM to a lesser extent. As peoples focus starts to dwindle near the end of the day they turn toward distractions like their inbox. And once.